FTW Media

Thoughts about New/Social Media

Everyone works on everything

with 5 comments

Last year, an industry acquaintance met me several times to discuss her idea of starting up a New Media institute, to train reporters how to operate in a New Media environment.

I gave her some ideas but her efforts never got off the ground. She couldn’t get the necessary funding to do this venture.

As it turns out, I’ve been fortunate enough to be given an opportunity to put into place some of my ideas for New Media at my current work place (I’m Editor for New Media at The Edge, and John Lim is assistant editor).

When I hired Melody & Jian Wyn to join the New Media unit, they struggled at first to understand exactly what their job scope is. The reason is understandable. There are so many things to do. Unlike in traditional media where you write for print – and that’s it – with New Media you really have to wear many hats.

Today, both of them have a better grasp of what is expected of them. To give you a sense of what it is we do every day, read this description (thanks Melody, for pointing this out to me) of a New Media journalism course at NYU.

Money graph:

Each incoming class will consist ideally of writers, editors, videographers, audio journalists, and Web producers, all mixed together. Recruiting will emphasize students comfortable in more than one medium and ready to pick up new skills. The bywords? “Everyone works on everything.”

Enough said. Now visit www.theedgemalaysia.com to see the fruits of our labor.


Written by Oon Yeoh

April 7, 2009 at 6:29 pm

Posted in New Media

5 Responses

Subscribe to comments with RSS.

  1. You’re right about the phrase. But it does apply to writers as well who have to be their own photographers, editors, web manager etc. Or, could it be a case of the boss milking their workers to the max?


    April 8, 2009 at 1:27 am

    • Yeah, “everyone works on everything” certainly does apply to writers who want to expand their horizons and learn other skills sets. Or for that matter, photographers who want to learn writing or audio editing. Etc…

      Basically, in the realm of New Media, you have to have multiple skill sets. Your core could be writing, for example, but you must know how to shoot photos, record and edit audio and video and so on.

      You could say it’s about being a renaissance person – one who can do it all. That is the challenge and excitement of New Media.


      April 8, 2009 at 11:33 am

  2. this be relli kewl – http://eurekadejavu.blogspot.com/2009/04/launch-of-journalistic-experiment.html – abt a part of a documentary which aims to “explore the transformation of the business and culture of journalism in a global context”

    checkit out. tis via boing2.


    April 8, 2009 at 4:27 pm

  3. […] works on everything (Part II) I had earlier written about what I was trying to achieve with TheEdgeMalaysia.com. An NYU course on New Media validates my […]

  4. i took nyu’s first ever online journalism class. it was heady stuff, and a lot of us werent prepared for the skills it demanded. good to see they have codified the syllabus somewhat and are putting the lessons to use!


    April 16, 2009 at 6:02 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: