FTW Media

Thoughts about New/Social Media

Twitter & Google are a good fit

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We here at FTW Media believe in free speech and I’m going to counter John Lim’s views about a possible Twitter buyout by Google. He thinks it’s a bad idea. I think it’s a good one.

I’ve written a piece about it which will be published in The Edge two weeks from now (it’s been held over due to space considerations). But here, in five bullet points, is the gist of what I have to say:

i) It’s good for Google which doesn’t currently have a good social media offering. (It has Orkut but that seems to be popular only in Brazil and India… go figure!).

ii) It will be hard for Google to monetize Twitter but that hasn’t stopped Google from buying online entities like YouTube.

iii) Twitter founders might be wary of going under the Google umbrella. After all, Jaiku and Dodgeball died a natural death under the aegis of Google. But then again, Blogger.com and YouTube thrived after being acquired.

iv) The danger for Twitter if it doesn’t sell out now is that it will suffer Friendster’s fate. Twitter should strike while the iron is hot. “Now is the time for Twitter to sell,” said Gartner Research Vice President Jeff Mann. “It is at the top of its hype range now. Monetizing on its own would be a long, hard slog.”

v) If Twitter had Google as its parent, it would no longer ever have to worry about funding and the Twitter team could instead focus on creative growth for the company. Obvious immediate improvements include Twitter postings appearing in Google results and no more “fail whale”.

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Written by Oon Yeoh

April 8, 2009 at 7:01 pm

Posted in Social Media

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