FTW Media

Thoughts about New/Social Media

The kids won’t pay

with one comment

Here’s an interesting piece by Joshua Benton who discovered to his surprise that teens who practically live on Facebook, who spend about 60-90 minutes each night on the site, not counting the midday checks at computers in the school library or on their phones, would not be willing to pay US$10 per month if Facebook started charging.

Despite its centrality to their lives, they were willing to toss it aside because they wouldn’t pay $10 a month, he says, noting that these are well-off kids — they could afford it. The reason they gave was that they would simply move to some other social networking site that was free. This led Benton to conclude:

If these kids aren’t willing to pay for Facebook — something they engage with every single day, something they love, something they have already invested countless hours into to build up a network of friends and apps and what have you — what’s the chance they’re ever going to pay half a penny to read a news story?


Written by Oon Yeoh

April 9, 2009 at 12:52 am

Posted in New Media, Social Media

One Response

Subscribe to comments with RSS.

  1. I think not the kids only… many others may opt for the free social networking if one of it starts to charge the user.

    Everything Malaysia

    April 9, 2009 at 10:37 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: