FTW Media

Thoughts about New/Social Media

BBC headlines best for usability

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Usability guru Jakob Nielsen rates BBC News as having the best headlines in terms of being

  • short (because people don’t read much online);
  • rich in information scent, clearly summarizing the target article;
  • front-loaded with the most important keywords (because users often scan only the beginning of list items);
  • understandable out of context (because headlines often appear without articles, as in search engine results); and
  • predictable, so users know whether they’ll like the full article before they click (because people don’t return to sites that promise more than they deliver).
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Written by Oon Yeoh

May 2, 2009 at 2:23 am

Posted in New Media

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